What is the price of an e-commerce site?

Nov 10, 2024

Creating an e-commerce site is a bit like opening a physical store, but in a 100% digital universe. However, the associated costs can vary just as much as for a traditional store. So, how much does it really cost to create an e-commerce site? Let's break it all down together.

What factors influence the cost?

The price of an e-commerce site depends on several elements, including:

The chosen platform: Shopify, WooCommerce, PrestaShop, or others.

The design: Use of standard templates or custom creation.

The features: Online payment, inventory management, connection to a CRM, etc.

The size of the product catalog: The more items there are, the more complex the management becomes.

The expertise of the provider: Freelancer, agency, or self-creation.

A price range

  1. Minimal budget: €500 to €2,000

• For a site created on platforms like Shopify or Wix with a basic template.

• Limited features and preformatted design.

  1. Intermediate budget: €3,000 to €7,000

• Site created by a freelancer or a small agency.

• Customized design, more advanced features, basic SEO optimization.

  1. Premium budget: €10,000 and up

• Custom site with complex features (multi-language management, specific integrations, automations).

• Ideal for businesses that want a high-performing and scalable e-commerce.

Why do some sites cost more?

A well-functioning e-commerce site is not just pretty. It must:

• Be fast enough not to lose impatient customers.

• Be optimized to appear in the top results on Google.

• Offer a smooth and intuitive user experience.

These elements require time, expertise, and specific tools, which justifies higher prices.

Tip to manage your budget

If you are starting out, begin with a turnkey solution like Shopify. Once your business takes off, invest in a custom redesign to meet your new needs.

Is creating an e-commerce site profitable?

A good e-commerce site is not an expense, it’s an investment. If your site attracts visitors and converts them into regular customers, it can quickly become profitable. Consider the return on investment before judging the initial price.


Want to create a high-performing e-commerce site tailored to your needs? Contact an expert who can turn your project into a success!